Last updated: October 9, 2026
02Cookies That Do Not Require Your Consent
Strictly necessary cookies make it possible for you to use this website as intended. They are set only by Alamo Direct ("Alamo"), which is why they are called first-party cookies, and they are kept on your device only for the length of your browsing session.
For example, strictly necessary cookies help make sure the website serves a version suited to the speed of your internet connection, and that pages load over a secure (HTTPS) connection so your data is protected in transit. They may also remember the choices you have made about cookies on our website.
Your consent is not needed for strictly necessary cookies, and they cannot be switched off through this website. You can, however, disable cookies at any time in your browser settings.
03Cookies That Require Your Consent
Cookies that are not strictly necessary under the law still do important work. Without them, conveniences such as automatically filling in form details would not be available, your personal settings would have to be re-entered on every page, and we would not be able to tailor what we offer to your needs.
Our website may also include content from third parties, such as social media services, embedded videos or maps. While you are on our website, these providers may be able to set their own cookies and learn, for example, that you have visited an Alamo page. Please see the third-party providers' own websites for details of how they use cookies.
If you choose not to accept, or later withdraw consent to, cookies that require consent, we will provide only the features we can guarantee will work without them. Parts of the website that could load third-party content, and so set third-party cookies, may not be available to you, and we will let you know when this is the case. If you want to use that content, you will need to consent to these cookies using the option provided at that point on our website.
04Cookie Categories
We group cookies into four categories according to their function and purpose.
Strictly necessary cookies. These cookies are essential for moving around the website and using its features. Without them, services you have asked for cannot be provided, such as remembering text you have entered when you go back to a page during the same session.
Performance cookies. These cookies collect information about how the website is used, such as which pages visitors open most often and whether they see error messages on any pages. They do not store information that identifies you. The information is aggregated and therefore anonymous, and it is used only to improve how the website performs and the experience it provides.
Functionality cookies. These cookies let the website remember information you have already entered, such as your user name, language choice or location, so that it can offer you improved and more personalized features. For example, a website might use one to remember your region and show you tax information that applies there. Functionality cookies also support features you ask for, such as playing videos. They collect anonymous information and cannot track your activity on other websites.
Marketing cookies. These cookies are used to show you advertising that is more relevant to your interests, to limit how often you see the same advertisement, and to measure how well advertising campaigns perform. They record whether you have visited a website, and this information may be shared with third parties such as advertisers. Marketing cookies are often connected to features provided by third parties.
05How Alamo Uses Cookies
Like most websites, the Alamo Direct website uses cookies to improve your experience on your first and later visits. Cookies help you move quickly and easily between pages, keep your preferences, connect with social networks and use embedded services such as maps.
Cookies are set either by our website (first-party cookies) or by other websites whose content appears on our pages (third-party cookies). For example, our website may include links or buttons for social networks. If you are signed in to one of those services when you visit our website, that provider may set its own cookies. Alamo has no control over the cookie settings of these third-party websites, so please visit their websites for information about how they use cookies.
07Performance Cookies and Usage Analytics
We may use analytics technology to understand how visitors interact with our website and its content. We use this information to make sure the website is useful to visitors, for example by offering content suited to their needs. Data collected this way is anonymized before it is processed and stored, and it does not affect your security or privacy.
If you would like to opt out of performance cookies, you can do so through the cookie settings option on our website, where available, or through your browser settings. If you delete all of your cookies, or visit our website from a different device or browser, you will need to opt out again. If your browser's security settings block the cookie that records your opt-out, we will not be able to apply your choice, and you may need to repeat the process with less restrictive settings.
08More Information
For more about how Alamo collects and uses personal information, please read our Privacy Policy. If you have questions about this Cookie Policy, contact us through our contact page.
Reach out with any question about cookies or your privacy and the Alamo team will respond.